Phrasee + Notablist = Better Subject Lines

One of the hottest topics in marketing these days is Artificial Intelligence. While it’s understandable why some might dismiss it as just a buzzword or ‘the next new thing’, AI is here to stay. Why? Because it works and it’s getting better all the time. If IBM’s Watson could win on Jeopardy, surely AI can be of some help in marketing.

A good example of a startup making waves in the marketing industry with AI is Phrasee. Their value proposition is simple: they help marketers make more money by writing better subject lines than humans. They do it with a combination of machine intelligence, algorithmic wizardry and analysis of massive piles of data.

When Phrasee needed a tsunami of subject lines to help improve their service, they turned to Notablist.

In a recent blog post, Phrasee’s Chief Scientist, Neil Yager, opened the hood and showed some of what goes into generating awesome subject lines. Although it’s written for a technical audience, don’t let the few equations and code samples included deter you from reading what is otherwise an excellent overview of some of the technologies that go into natural language processing.

About Notablist

Notablist is a real-time competitive intelligence platform for the email marketing landscape. We help sales and marketing teams succeed by providing actionable insights on the sending practices of over 500,000 brands worldwide.

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